What Time Was This Reddit Post Uploaded
Since its launch in 2005, Reddit has grown massively popular with over 430 one thousand thousand active monthly users every bit of 2019. Reddit was founded by ii 22-year-sometime graduates from the Academy of Virginia, Alexis Ohanian and Steve Huffman, the latter of whom has served as CEO of the site since 2015.
To those who are not and then familiar with Reddit, information technology is sometimes referred to as "the forepart page of the net." Information technology is comprised of a network of communities each with their ain front pages. Users tin follow and submit posts to each community as they wish. Reddit is a great way to view news, connect with people of similar backgrounds, views, and interests. It works similar a newspaper, but is run by users who are entitled to their own opinions.
Reddit is similar to whatsoever number of message lath systems that came before information technology, from niche sites to once-massive social services. While similar sites like Digg and Succulent somewhen failed to keep user interest, Reddit is the sixth most-pop site in the world, behind Google and YouTube, Facebook, Chinese search engine Baidu, and Wikipedia. This places it ahead in popularity of sites like Amazon, Twitter, Instagram, and Netflix in terms of monthly visitors. Reddit is a site that is seemingly e'er bubbles under the surface of condign mainstream, still you don't hear about it the mode you hear about several of the sites that are less popular than Reddit.
This makes many people wonder, "So who exactly is using Reddit?"
What are the demographics of the site that bills itself as the forepart page of the internet? When you lot're browsing Reddit, what types of people are you sharing the site with? Who's using the site, and for what purpose? These are tough questions to answer, peculiarly for a site as large as Reddit. Luckily, we've done our all-time to pull together several unlike sources of information to build a profile detailing exactly what kind of visitors Reddit is receiving.
Bones Details
To outset off, nosotros wanted to expect at the core information surrounding Reddit users – more specifically, iv basic points of a person'southward characteristics: age, gender, geographic location (or nationality), and ethnicity. Despite beingness basic information, these can be pretty difficult to runway. When you sign up for a Reddit business relationship, you volition just be asked to give a username, a password, and an email address. Afterwards yous've signed upwardly for an account, you can change your profile to add boosted data, including a brandish proper name that is different from your own username. You will also have the option to add a short biography about yourself, and the ability to add a header.
Yous will not be required to add your age, gender, location, or ethnicity to your Reddit contour; unless a user willingly adds that information to the Well-nigh box.
In a fashion, that'due south a skillful thing—it helps to keep Reddit separate from the rest of your social life online, and that anonymity is necessary for online safety. It does mean, nonetheless, that tracking basic details about Reddit'south users and their characteristics has to be done through outside research. The sources we used for this information is posted at the bottom of this commodity, only basically, we've pulled information and statistics from a number of polls and outside research.
Historic period and Gender
This might non surprise readers who are familiar with the site, but the basic takeaway for both age and gender is simple: the biggest function of Reddit's audition skews young and male person. In a recent 2019 survey by Statista, it was institute that 22 percent of internet users anile 18 to 29 years and xiv pct of users aged thirty to 49 years apply Reddit. Pew Inquiry'south 2016 poll found that, though the United states is carve up 49 percentage male to 51 percent female person, over two-thirds of Reddit users in the United States skewed male. Reports in September of 2017 fabricated past Statistica found that per centum deviation may be every bit loftier as 69 percentage male, equally opposed to the 67 percent Pew Inquiry found. Regardless, it's safe to assume that the majority of users on Reddit are male, and though both of those statistics use the United States as their polling place, information technology'southward likely similar throughout the rest of the world. Pew also institute that people who employ Reddit every bit their master source of news skew even more than male, reaching as loftier as 71 pct.
In the The states, age groups of adults follow a relatively counterbalanced distribution, with 22 percent of the developed population made up of xviii-29 yr former, 34 percent in the 30-49 age range, 25 pct in the 50-64 range, and simply nineteen percent of adults higher up the age of 65. These numbers take likely shifted a bit since the data was gathered in 2016; regardless, they hold true for our point today. Insufficiently, the Reddit user base of operations doesn't match these numbers at all. According to information collected in 2016, 64 percent of the Reddit user base of operations was betwixt the ages of 18 and 29, and another 29 per centum were between the ages of xxx and 49. Only six percent of Reddit users were constitute to be between the ages of 50 and 64, and just a single percent were 65 or older.
And so, while the population of the Usa may evenly distributed in terms of both age and gender, Reddit's users are annihilation just.
Location
Recent 2020 statistics from Statista.com shows that the largest number of Reddit users are in the United states of america, at 221.98 meg users. 2d and 3rd place are Australia and India, with 17.55 million and 13.57 one thousand thousand users respectively. The graph below shows the user count for the countries in which Reddit is near pop:
Reddit themselves have stated that 54 percent of their audience comes from the U.s. as of Jan 2017, which seems to match up very well with the current data: 222 million U.S based users out of 430 meg users is around 52%.
Keep in mind these numbers likely come from IP addresses, which means the actual percentages may be skewed through the apply of VPNs. This could mean that users in countries with heavy amounts of censorship, similar Russia (which, to be fair, recently passed law blocking the use of VPNs, but are likely still being used) and China (where Reddit has been previously blocked), could be using the platform under unlike IP addresses through countries like the United states. Ultimately, it doesn't matter too much—the takeaway hither should be that effectually half of Reddit'south users are based in the United States.
Ethnicity
The tabular array below shows a 2019 survey of Reddit users according to percent usage inside a item ethnicity; as surveyed by Statista.com.
The Pew Research poll from 2016 determines that, unlike age and gender, Reddit'south audience actually follows the trends of the US population fairly closely. From said Pew Enquiry poll, nosotros can meet Reddit'southward user base is primarily white non-Hispanic, coming in at lxx percent of Reddit's users in the United States. Blackness non-Hispanic users are at 7 percent of Reddit's base in the U.s., Hispanic users at 12 percent, and other non-Hispanic at 11 per centum total. In the United states of america, white non-Hispanic adults made up 65 percent of the population, with black non-Hispanic making upwards 12 pct, Hispanic making upward 15 percentage, and other non-Hispanic making up eight percentage.
Overall, these numbers follow the United States general population fairly closely, with an increment in white non-Hispanic users and other non-Hispanic users, and a decrease in Hispanic and black not-Hispanic users. At that place's no widely available information on the ethnicity of Reddit's non-US based users, so for at present, this is the best we have to go off. If that changes in the future, we'll update the post accordingly.
Boosted Details
With those 4 statistics out of the way, we can focus a little more closely on some of the less concrete details of users. In addition to looking at the time spent on the site and what devices were used to access Reddit, we also wanted to expect at the politics, religious behavior, education, and the full general income level of Reddit'southward users. Finally, we took a look at what Redditors utilize the site for, and what type of content is most popular on the site.
Time Spent on the Site
This is a pretty unproblematic 1, really. Most every source we checked gave us the same basic answer: around fifteen minutes total. Alexa's website ranking had Reddit listed at the daily time on the site for 15:50 total. Reddit'southward own site for advertisement data had their time per session listed as fourteen+ minutes, which is a chip dissimilar from daily time, simply seems to line upwardly with almost users visiting Reddit one time a day and browsing their favorite subreddits for new content.
It's likewise worth noting that the majority of users on Reddit either never post or rarely post, instead choosing to browse or "lurk" on their favorite networks. This is like to whatsoever website with a commenting organization, though it'due south likely that Reddit has a higher ratio of active users to lurking users. Finally, it'due south also safe to presume that small-scale-but-dedicated communities that are geared towards passionate fan bases likely see even higher ratios than more than popular subreddits, thank you to the feeling of shut-knit communities these smaller groups tin inspire.
Operating System Selection
Reddit's own users ran a poll of their site at the cease of 2016 which has an entry field for listing which operating arrangement people use to view Reddit on a regular ground. For a website largely made upwards of younger people, the results weren't too surprising: Windows led with almost 36 pct. Android was correct behind, coming in second with 31 pct of users, followed by iOS, MacOS, and Linux in that order. For the well-nigh office, that makes sense; Windows and Android are the two well-nigh popular operating systems in use currently, with iOS and MacOS typically seen in third place (the numbers for those ii platforms are counted together, but iOS devices massively outweigh MacOS devices in terms of popularity.)
It's worth noting, however, that though this poll lists Windows as the near popular operating system, roughly 40 percent of Reddit's visitors admission the website through their mobile app. It's likely that this doesn't include third-party apps, of which there are a number on iOS and Android, which means the actual percentage of mobile users may be even college than this implies.
Education
Several of the sources used for this information all pointed in the same general management of an answer: the majority of Reddit users accept either some higher education or a degree, with the smallest group of users having only a high school caste. The young age of Reddit's audience means that they're more likely to go to college for advanced learning than previous generations, but it also means that enough of Reddit'south users are actually stillin loftier school or college. Reddit itself does not have an age check when you sign upwards for an account, as we detailed above, but it does require users to exist at least 13 when using the site, due to the Children's Online Privacy Protection Act.
Basically, Reddit'southward audience is likely fairly well-educated, typically either in possession of a college degree, working towards a higher degree, or however in loftier school. The high level of college education on the site may accept some influence on the adjacent several categories listed below.
Income
Pulling from the same Pew Inquiry poll that has been used throughout this article, we can see that U.s.a.-based Redditors tend to be of all unlike income levels, spread out on all three levels measured by Pew almost evenly. At the lowest end of the poll, we have Reddit users making less than $30,000 per twelvemonth. 30 percent of Reddit users barbarous under this subclass in 2016, compared to 21 percent of American adults. In the adjacent bracket, $xxx,000-$74,999, we discover 34 per centum of Redditors, almost even with the findings in American adults, 35 percent. Finally, at the top of this chart, we have $75,000 or above. Obviously, this includes the most corporeality of possibilities, which may business relationship for it beingness the highest pct at 35 percent. This is actually quite a bit lower than the per centum of all American adults in this bracket, which sits at 44 pct.
There are a few takeaways here. First, the higher percent of Reddit users making less than $30k in income every year makes sense when you combine that noesis with what we know most the historic period of Reddit's community. If Reddit'south user base skews younger, and includes a lot of users even so in high school or college (often lacking total-time almanac employment), it could explain why the percentage of lower-income users is higher than the average pct in the U.s.. That said, the higher pct of college-educated users on Reddit as opposed to the national average besides explains why the percentage of users making $75k or more remains adequately loftier. If a fair portion of Reddit's audience hold college degrees, that increases the likelihood of better paying jobs.
Overall, the average income on Reddit is roughly what you would await from a young, male-majority audience: split betwixt all three brackets fairly evenly.
Politics
Ane of the most surprising aspects of Reddit's demographics is its readers' political leanings. Reddit has garnered a lot of attending from the printing since the heyday of the 2016 election for several notable subreddits related to politics, but none of them are more contentious than "r/the_donald," a subreddit centered effectually the politics of then-candidate Donald Trump. It's grown tougher to use that as a criterion for politics on Reddit, however, considering the customs was quarantined by Reddit in 2019, erasing the sub from Google and Reddit's searches and putting a alert message upwards when you click on the subreddit's page. Eventually, this subreddit was banned all-together.
For about of its being, Reddit has made it clear that they back up free speech and allow their platform to be used to talk over any kind of topic, even if its board and founders may disagree. In recent years, under the leadership of Huffman, Reddit has strengthened its terms of service, specifically around harassment, which has caused sure specific subreddits to be shutdown. I of the nearly controversial of these subreddits was r/Pizzagate, a spinoff subreddit from r/the_donald that surrounded a conspiracy theory following the 2016 election.
The controversy effectually that conspiracy theory, and the followers of r/the_donald, might take you lot believe that Reddit as a service leans to the right—or, at the very least, offers breeding grounds for Republican and conservative views to flourish. In the example of the latter, it'due south true. In that location's no shortage of Republican and right-leaning subreddits on the platform, including r/Republican and r/Republicans, r/Conservative, r/CollegeRepublicans, and r/ModerateRepublicans. Only as this list shows, Reddit's political ideology is really what you bring to it. There are subreddits for all sorts of political leanings, including communities for libertarianism, socialism, autonomous socialism, the Autonomous party, communism, and even some outliers, like chaos and the American Pirate Party, which pushes for copyright law reform. And of grade, there's r/politics, which has a whopping 5.3 million members and skews to the left of center, though not by as much as near right-wing community members would lead yous to think.
Basically, this is a long-winded way to say that Reddit is a community that reflects what y'all bring to information technology. It's a platform designed to exist tweaked and twisted into what you want, whether that exist something that directly challenges or opposes views you agree close and beloved, or to serve as an echo chamber and a mode to aggrandize your noesis on views you might already hold.
Statistically, information technology's difficult to prove what leanings readers on Reddit might hold when signing up for the platform. Pew Research'southward poll in 2016 showed that Reddit's user base skewed to the left, with 43 per centum of their poll takers defining themselves as liberal, 38 pct describing themselves as moderate, and simply 19 percent of Reddit users calling themselves conservative. That said, February 2016 was relatively early in the life-cycle of the popular r/the_donald subreddit, which is at present considered one of the virtually active communities on the platform and has more than than half a million subscribers. In our research, nosotros could find no other subreddit that managed to exist as popular equally r/the_donald on either side of the aisle, with the Democrats subreddit holding at 54,000 subscribers and the Republican subreddit at 40,000. Of grade, non everyone who has a specific right or left political leaning will subscribe to a political subreddit—plenty of people apply the platform equally a way to have a fun time online, to gather news, or just to follow media they relish.
Ultimately, the numbers from Pew Research ii years ago have probably slimmed a bit, but we wouldn't be surprised if Reddit's entire user base leans left overall. When the entire audience of a website is young and more often than not college-educated, overall statistics show that it's probable that the audience on Reddit will skew Democrat.
In recent years, Reddit itself has seemingly adopted a more moderate, centrist approach to moderating the content on its' site. While far and alt-right subreddits were the first to be banned, as time has passed some of the more far-left leaning sub-reddits (such as r/chapotraphouse, a subreddit related to a very popular left-leaning podcast,) have fallen victim to the ban hammer.
Religion
To be straightforward, it'south difficult to determine the religious affiliation of Reddit'southward user base. Unlike political leanings, the religious beliefs of Reddit'due south users hasn't been polled in whatsoever substantial manner, which means all we have to continue here is the subscriber count of various religious subreddits. Reddit is somewhat well-known effectually the net for alluring a big percentage of atheists to its customs, and indeed, comparing the Christianity subreddit (Christianity, of course, being the ascendant organized religion in the United States, where more than half of Reddit's users are based) to the atheism subreddit shows a noticeable margin between the 2 communities. The disbelief subreddit is the 56th nearly popular subreddit on the platform, with more than 2.1 one thousand thousand subscribers, while the nigh popular Christianity subreddit, r/Christianity, sits around 144,000 subscribers.
Of course, subscriber count doesn't necessarily mean there aren't plenty of Christian users on Reddit—information technology just means that the atheism customs is incredibly active on Reddit. And indeed, comparing the two communities, there'south a noticeable difference in what is posted on each lath. The majority of posts on r/Christianity seem to relate directly to either talking about religion, debating aspects and meanings of the Bible, or sharing news stories on Christianity (for example, "Bible Downloads Banned in Cathay").
Not to disparage the r/disbelief community, but their posts aren't quite every bit involved, and beccome somewhat more of an echo bedroom. While there are certainly some discussions that dive deep into the ideas backside atheism and the lack of belief in any sort of higher power, a lot of the content on r/atheism is based on posts effectually religion, including ultra-religious people doing questionable acts and popular posts like "the response to the suggestion of superior design should exist to selection your olfactory organ." Again, if that's the content you're into, more than ability to you.
Other subreddits based on major earth religions have fifty-fifty fewer members. r/Islam has around 50,000 subscribers, despite beingness the second most-pop organized religion in the world. Hinduism, the fourth largest faith, but has 18,000 subscribers on its subreddit. Buddhism is actually fairly popular on the site, clocking in at 135,000 subscribers. Judaism, meanwhile, has 21,000 subscribers on its corresponding subreddit.
Again, it's difficult to really draw a line betwixt subscriber count and their actual beliefs, since no one requires you to subscribe to the religious subreddit of your choice just because it matches your own personal views. What we can do, however, is look at the age of near Reddit users—they're more often than not younger men—and the political leanings we discussed in a higher place to match those factors with the overall religious beliefs of millennials. Pew Research has plant that younger millennials are even so overwhelmingly Christian at 56 percent, just the percentage of agnostic, atheist, or otherwise not-particular behavior has ballooned to 36 percentage. Information technology'due south fair to say these statistics probably align adequately closely with Reddit, but once again, it'due south hard to put an exact number on any of the religious beliefs of Reddit'southward user base.
Subreddit Employ
Finally, nosotros can discuss some of the about popular subreddits on Reddit, not just to testify off the top subreddits on the list, only to prove what Redditors are looking to use the site for. The nigh-subscribed subreddit, for case, is r/announcements, which mostly serves as a way for Reddit to denote upcoming changes to the service, including policy changes, new rules, and information on site redesigns. Of course, that doesn't testify a skillful example of what people actually use the site for, then instead, information technology'due south important to note what most users actually follow in a day to mean solar day fashion.
The about pop subreddit after r/announcements is r/funny, with over 21 one thousand thousand subscribers. r/Funny is based entirely effectually jokes and other content designed to make people laugh and smile. There'southward enough of unfunny posts in the subreddit, only all content is at least an effort at humor (and if y'all scan the master folio, you'll probable accept no event finding the majority of the content to exist at to the lowest degree a bit humorous). The third-nearly popular subreddit, r/askreddit, is basically a modernistic Yahoo Answers but with an actual discussion.
Other popular content includes r/todayilearned, which features posts surrounding the facts that people may have unexpectedly come to understand; r/science; r/worldnews, which focuses on a global news perspective instead of merely a Us-based news perspective; r/pics; and r/IAmA, i of Reddit'south nearly famous (for good) subreddits in which prominent people from all sorts of fields and backgrounds come up to Reddit to answer user-submitted questions.
Some notable subreddits from the top fifty subreddits include:
- r/gaming
- r/movies
- r/music
- r/news
- r/books
- r/television
- r/space
- r/DIY
- r/food
- r/history
Every subreddit mentioned above has betwixt 12 and 20 million subscribers, with gaming the nearly successful of that list and history still managing to slowly creep up on hitting 13 million. But what should the takeaway here be?
Commencement, for all the controversy that surrounds a subreddit like r/the_donald, anyone interested in agreement the audience of Reddit should sympathise that even the well-nigh popular controversial subreddits are relatively meaningless in the grand scheme of things. For every i person who is subscribed to r/the_donald, 36 people subscribe to something like r/gaming or r/funny.
2nd, the most popular, most successful subreddits are generally inoffensive. Looking over the pinnacle 100 subreddits on the platform, it's nearly incommunicable to find something truly offensive to the general public. Even subreddits like r/nsfw, which features pictures that are, permit's just say, not meant for work, or r/sex are clearly marked equally content not safe for minors (in fact, if you don't take a Reddit account, you need to have a prompt before viewing any of the content on those communities). Truly horrendous content simply doesn't tend to accident up on the site, staying mostly quiet in the background and, if it does blow upward into a controversy, oftentimes getting banned by Reddit themselves (see: r/deepfakes.)
The Forepart Page of The Internet
The main takeaway from this article should be this: Reddit is what users brand of it, and Redditors tend to flock toward the content they're either already interested in, or content they want to acquire more than well-nigh. If someone is really into gaming, they'll likely follow r/gaming, plus the subreddits of their favorite consoles. Someone interested in movies or music or books volition follow like patterns, and obviously everyone will mix and match their favorite communities every bit they build a portfolio of what they find interesting. If annihilation, the top subreddit list proves that, no affair what the groundwork of an individual person, people use Reddit to follow what they like, exist it media, news, history, the opportunity to acquire, or anything else.
Sources
Information technology'south important to think that these statistics are only equally good as the data behind them, and unfortunately, Reddit themselves have not released a massive amount of data on who their audience is to the full general public (nosotros'd presume, of course, that advertisers do have boosted information here). Most of the information in a higher place was pulled from a Pew Research poll conducted in 2016 on Redditors and, more specifically, people who get together their news on Reddit. We also gathered information from Reddit's own Audition and Demographics page on their Reddit aid site, and used a Redditor-made poll to gather information on what devices and operating systems people are using. Alexa's site ranking was used to determine the popularity of Reddit itself.
Mediakix's ain gatherings on Reddit demographics helped us to check the statistics provided by some of the in a higher place charts for a 2d source. An older Pew Research data survey from 2013 was briefly used to cite how many people used Reddit in 2013. Nosotros used Redditmetrics' tiptop list to get together information on the well-nigh popular subreddits on the platform, and gained information on the controversial and banned subreddits from Wikipedia'due south own commodity outlining them (and the sources provided through Wikipedia). Information on the religious leanings of younger millennials was pulled from Pew Research as well. This SurveyMonkey source on Reddit app data was consulted. Finally, Statistica was used briefly every bit a 2nd source for the male vs. female person percentages of Reddit's users.
***
Ultimately, we think these findings paint a solid picture of what the demographics of Reddit are, painting a picture show of a younger, majority white and male audition with access to college educational activity. That said, it's besides obvious that Reddit has plenty of diversity within its subreddit communities. People use Reddit for a multitude of reasons, from news to entertainment to saving cash. There's no one reason to sign upward for Reddit, and though the numbers bespeak in the direction of a younger, male-focused audition, there are plenty of communities inside Reddit created specifically to target women and people of color, giving them a voice on "the front end page of the net."
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Source: https://www.alphr.com/demographics-reddit/
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